Mobile Connect in action

From e-commerce, banking and retail, to public sector and parental controls, Mobile Connect is a global solution that spans operators and industries.

  • América Móvil
    Increasing usage of Value-Added Services

    América Móvil offers dozens of value-added services to its mobile, cable and broadband customers. To maximise usage of this portfolio, the group has decided to unify the user profiles across all of its services via a single-sign on capability. They have selected Mobile Connect to enable this strategy.

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  • Mobilink
    Increasing registrations on operator services

    Mobilink (Pakistan) have taken the deployment of Mobile Connect as an opportunity to simplify the user experience on their online self-care portal with a view to increase usage. Mobilink enabled Mobile Connect in early 2016. Their USSD-based solution was made available to their 38 million subscribers. In June 2016, they decided to keep Mobile Connect as the only option to access their online self-care portal.

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  • SK Telecom
    Integrating existing identity solutions into Mobile Connect

    In December 2016, SKT adapted both T-Auth and T-ID to comply with the Mobile Connect specifications. The goal was to make it easier for international customers to use SKT’s apps and services, and to increase the appeal of T-Auth and T-ID for international service providers. SKT now plans to leverage the international interoperability offered by Mobile Connect to enable more service providers both in Korea and abroad to benefit from its authentication services. Looking forward, SKT plans to add authorisation – and ultimately identity – capabilities to its third-party product portfolio to address service provider demand for more specific use cases.

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  • SK Telecom South Korea
    Operator cooperation in South Korea has created a successful identity solution

    SKT is the largest mobile operator in South Korea serving 28 million of the country’s 57 million subscribers. South Korea is a very digitally advanced market, ranking #1 in the GSMA’s Global Mobile Engagement Index1. To ensure broad service provider adoption, SKT and the other Korean operators realised that they needed to offer a single solution with full market coverage, and subsequently worked together to offer unified technical and commercial integration. Now adopted by 99% of Korean websites, the resulting cross-operator solution drives revenue for operators of US$40 million annually. It has also enabled SKT to open up new revenue channels by offering innovative valueadded services based on the existence of a robust recognised identity.

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  • Telefonica Spain
    Improving conversion rates & internal service usageTelefónica Spain’s Mi Movistar

    Mobile Connect is a new standard in authentication driven by mobile operators around the globe. It provides convenient, secure and privacy-protecting authentication, authorisation and identity services. The Telefónica Group deployed Mobile Connect in Spain at the end of 2015 to make it easier for customers to use its online self-care portal, Mi Movistar. By streamlining the Mobile Connect registration flow, and implementing a related communications strategy, Telefónica Spain has driven adoption of the service and increased traffic on Mi Movistar.

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  • Driving Mobile Connect Usage

    In a survey in the first few months after launch, 97% of Mobile Connect users said that the authentication solution worked without any problems and they scored Mobile Connect at an average of 4.6 out of 5 for ease of use. However, a parallel survey of non-users found lack of awareness of Mobile Connect among customers. Turkcell responded by making Mobile Connect the default log-in option on its self-care app and website, and by clarifying the branding. The proportion of people using Mobile Connect to access the mobile site then rose eight-fold: Mobile Connect now enables 50% of all customer logins to the website.

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  • O2, Three & Vodafone
    Mobile Identification goes Live in the UK

    Mobile Connect comprises a set of service enablers that help operators provide a consistent service with a degree of local flexibility. This paper outlines how Mobile Connect has enabled a multi-operator proposition in the UK, which enables relying parties to compare basic customer information for the delivery of Know Your Customer (KYC) or antifraud services.

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