Get closer to customers

Ensure that your business is ready for the next generation of communication solutions and get ready to embrace new opportunities with Mobile Connect.

While the end user controls their own personal information, Mobile Connect enables them to share selected data in exchange for improved services and benefits - generating improved customer insight for channel partners and service providers. And soon, Mobile Connect will be able to drive even greater consumer insights through consensual attribute sharing.


shopping cart abandonment – increasing as consumers shift to mobile shopping

243 million

million Indians are using the internet and most of them are doing so via their mobiles

$16 billion

– the calculated cost of US identity theft and online fraud (12.7m victims)

$16 billion

smartphones brought making India the world’s second smartphone market

Our Operators

We are proud to have India's leading operators on-board

Everyone benefits

Channel partners and service providers alike stand to benefit in many ways from the security, simplicity and convenience that Mobile Connect delivers

For end users, Mobile Connect enables reliable, seamless and secure engagement across all providers and any device.

Service Providers

  • Reduced attrition and drop-outs by offering a stress-free log-in solution
  • More frequent log-ins by removing passwords while improving security
  • Utilise what everyone has in their pocket - their mobile phone
  • Reduce fraud through assurance that there is as real person behind the account
  • Improve customer insights and segmentation by receiving a persistent, unique, User ID across any device operated by the same user
  • Greater end-user engagement and experience with the use of attributes
  • Single technical and commercial integration across all operators
  • Evolution can be used in conjunction with other business solutions

Channel Partners

  • Improved customer insights generated via a persistent, unique, User ID across any device
  • Deeper customer engagement
  • Open up potential new revenue streams
  • Gain access to new local / regional / global customers (2.8 billion)
  • Enhanced alignment and brand awareness
  • Simplified technical integration across all mobile operators

Meeting the challenge


Simple and globally ubiquitous log-in mechanism with option to include a PIN where a higher level of assurance is needed.



Allows service providers to obtain authorisation from a user based on context directly from their mobile phone.



Provides user-identity data in a consensual manner so service providers can fulfil digital services and prevent fraudulent transactions.

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Mobile Connect in action

The applications for Mobile Connect are many and varied, with applications for a wide range of sectors including government, retail, travel and banking. Take a look at some examples


Let's connect on Mobile Connect

Latest news

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  Dubai—When asked to imagine a thriving industry in the Middle East, most of us will immediately think of oil. But in recent years, the region’s economy has diversified, breathing new life into its tech sector. It was a fitting location then for Visa’s Digital Payments Hackathon on November 25th – 26th, an event which … Continued

Convergence of Digital Identity Policies Will Enable Next Generation Services

    Marta Ienco, Head of the Government & Regulatory affairs, Personal Data   That the future of public services is digital is becoming increasingly apparent in Europe and internationally. Italy, for example, has launched its nationwide Public System for Digital Identity Management, or SPID, which facilitates faccess to e-government and public services by citizens … Continued

The Evolution of Online Banking

Marie Austenaa, VP and Head of Personal Data & Mobile Identity Programme at GSMA In April this year, the World Retail Banking Report from Capgemini reported significant improvements for banks’ customer experience. A significant amount of progress can be attributed to the investment that banks have made over the last year to enhance their digital … Continued