Mobile Connect in action

From e-commerce, banking and retail, to public sector and parental controls, Mobile Connect is a global solution that spans operators and industries.

Travel and hospitality providers are increasingly offering loyalty schemes, but nearly 60% of memberships become inactive within a year. Loyalty scheme accounts are also a target for hackers.

Authentication

Increase loyalty programme activation & engagement

Ritika checks in to a hotel and is invited to join its loyalty scheme. On the hotel’s website, she clicks ‘Join with Mobile Connect’, and, when asked, enters her mobile number. A message on her phone requests confirmation. She clicks ‘Yes’, and is registered. Ritika made her room reservation using Mobile Connect, so her loyalty points are added automatically. She can now log-in anytime using Mobile Connect.

Wi-Fi providers may ask customers to create an account with a username and password. But 88% of users admit to giving incorrect or incomplete information on the forms, and 90% of them will abandon the process if they forget their username or password.

Authentication

Improve Wi-Fi registration and activation

Krishna wants to use the Wi-Fi at a new cafe. He can create an account with a username and password, or with Mobile Connect. Choosing the latter, Krishna enters his mobile number. A prompt on his phone asks him to confirm that he wants to log-in to the Wi-Fi. He accepts, and gets network access. On future visits, he’ll be able to log-in with Mobile Connect.

Banks must protect customers accounts and do so in a way that is low cost and user-friendly. Hard tokens are being replaced with less intrusive, cheaper self-service authentication methods.

Authentication

Alternative option for 2-factor authentication

Narinda is logging-in to her bank from a computer in a hotel’s business centre. This computer is unknown to the bank, so the bank requires a 2-factor authentication Interactive Voice Response call-back to the phone Narinda registered with it. This is Narinda’s home phone, which she does not currently have access to. Instead, she agrees to identity information sharing via Mobile Connect and uses her secret PIN to log-in.

3D Secure is widely used to counteract fraud in online shopping but it adds an extra step to the process and is not always easy to use, leading to abandoned transactions.

Authorisation

Secure, simplified online approvals

Sanjeev is shopping online. Having filled his cart, he goes to check out. He selects his payment method, and clicks ‘pay’. The merchant redirects the request to the bank, as part of the 3D Secure process. Knowing that Sanjeev uses Mobile Connect, the bank sends an authorisation request to his phone, asking for his secret PIN. He enters it and the bank approves the transaction.

  • Simple user experience, encouraging transaction
  • Strong 2-factor security, resilient against cyber attack

In-App purchases are a major revenue source for digital content producers. But purchase controls, especially for children, are a concern for the industry, parents and regulators.

Authorisation

Enable parental control of in-App purchases

Diya’s daughter Padma loves playing Club Penguin. Diya is out, but Padma wants to buy furniture for her igloo. She accesses the shop and selects the items, to be paid with Diya’s pre-defined payment details. Diya gets a Mobile Connect prompt asking her to authorise the purchase and enters her PIN to confirm. Padma receives a message from Club Penguin that her furniture is ready to use.

  • Convenient: the parent doesn’t need to be present to approve the purchase
  • Secure: no one else can use the parent’s account to log-in and make purchases

Health records contain very sensitive data. In order to coordinate treatment effectively this data needs to be able to be transferred between health service providers, securely.

Authorisation

Secure access rights for record sharing

Arnav visits Dr Patel about his wrist and is referred to a specialist, Dr Verma. Dr Verma wants access to Arnav’s records, held at Dr Patel’s practice. Arnav has set up Mobile Connect for this authorisation purpose, and receives a prompt on his phone asking for authorisation to allow his records to be shared with Dr Verma. Arnav enters his PIN and his records are transferred.

  • Easy, accurate transmission of medical data expedites treatment
  • Compliant with regulations and respects patients’ privacy

Until now, many apps have used SMS OTP to verify mobile numbers. However, this approach is not always reliable and can create friction, reducing conversion rates.

Identity

Data sharing with appropriate consent mechanisms

Anika is using a new shopping app. The app needs her phone number in order to notify her when her orders arrive at her chosen delivery point. She can provide it via SMS OTP or Mobile Connect. Selecting Mobile Connect, she receives a prompt on her phone asking for permission to share her number with the app. She clicks ‘Yes’, and the app gets her number.

  • Convenient, reduces friction of providing number and verification codes
  • Accelerates registration process, reduces friction and drop-out rates
  • End user knows their number has been shared

Add-to-cart rates are 49% lower on a smartphone than on laptops and computers, and consumers are currently four times less likely to complete a transaction on a mobile than on traditional devices.

Identity

Enable easy account registration

Browsing on her mobile, Sita sees a dress with an online retailer she hasn’t used before. Sita adds the dress to her cart. At check-out, she is asked to give delivery details via auto-fill or Mobile Connect, she chooses the latter. Mobile Connect asks her to confirm permission to share her name and address with the site, Sita clicks ‘Yes’, her details are automatically completed and she proceeds to payment.

  • Removes friction for end users at check-out
  • Helps improve conversion rates for merchants
  • User remains in control of what data is shared

Opening a bank account typically requires the customer to attend an appointment in person in order to prove their identity. This costs bank staff and the customer valuable time.

Identity

Enabling access to services

Manu has moved abroad and needs a local bank account. Applying for an account online, he is given options to verify his identity. Choosing Mobile Connect, Manu enters his phone number and submits his identity details. A request on his mobile asks for permission to share his details with the bank. He enters his PIN to confirm; the bank now has verifiable proof of Manu’s identity.

  • Easier, more convenient online process
  • End user is made aware of data sharing and remains in control
  • Cost efficient for the bank
  • Strong assertion of identity

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